I’m telling you from experience … I’m starting a discussion in the Linkedin group, about corporate gift suppliers. This implies that I have a need …
Despite 1000 views, no response in the group, why not. Relatively few companies use this method of communication, and it’s usually the marketing department that handles these purchases.
On the other hand, my post contains the names of the main players in the market. You’d expect these companies to at least follow what’s being said about their brand! Nothing, no reaction, not even an opportunist to say “we’re the best”.
In the end, I only received one inmail, from the head of a small company, who seems to be following his business keywords.
So the question is, do sales people know how to use LinkedIn?
Because, frankly, it’s not at all complicated to set up automatic keyword alerts. It seems to me to be the basis of a business intelligence and lead generation activity…
What do you think?
Based on my experience, I am of the opinion that Linkedin is at best a tool for lead generation and talent scouting. For salesmen like me can use the huge database of information available to generate leads. When Linkedin Sales Navigator is used along with an Add-on tool named Apollo.io, we can also fetch email address of the leads.
This brings us to this question you asked- Even after 1000 views, nobody is responding back.
That is very true, people view the posts as it appears in front of them randomly, which doesn’t mean that they have read the post.
Capturing emails for mass spamming is indeed a common practice. I’m not sure this is the best way to use LinkedIn …
Many people set up a LinkedIn account and leave it at that.
It’s true Gerald
The sole and main reason why our LinkedIn group is active is that many sales people daily use the platform to prospect. This is much less true for many other professions. One bias in our exchanges is that many forget about other channels.
When I mentioned keyword monitoring, the practice is of course applicable to other social networks such as Twitter, Facebook, Insta, etc…
I do have doubts about the success rate of an outbound email campaign. But a Digital marketing company have hired me recently to find leads and corresponding email id. They have a ideal customer profile they want to extract and I heklped them with that. After they sent 1500 emails, they came back to me asking me to find alternate email addresses of those emails that bounced. Around 25-27 in numbers, which I did help them. I learnt from them that they could initiate advanced discussion with 14-15 out of 1500 and close deals with 3.
Outbound email campaigns do help as there are always a decision maker waiting to receive a communication regarding a service that will solve his business problem.
Thanks for the feedback @Shimvijay!
I’ve now started actively to use Sales Navigator sending 50 Contact requests a day. Response is 31%